We Needn’t Be Netflix to Be Customer-Centric
Now granted, assimilating Netflix is a tall order. Most of us don’t have that kind of first-party data. There are, however, actions we can take to pull stronger, more telling data into our personas. One such example comes courtesy of LinkedIn’s free Website Demographics Pixel. Implementing this pixel allows you to see the professional attributes of your website visitors, and that’s data you can use to create customer-centric experiences that resonate.